Privacy Policy


WELCOME TO THE Sundried Southend Triathlon PRIVACY NOTICE.

This Privacy Policy governs the manner in which Sundried Ltd collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Sundried Ltd.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information.

How we use your information?

1) Name & Contact Details

How we use your name & contact details


Deliver your purchases to you

We’ve got to do this to perform our contract with you e.g. fulfilling your orders

Sending you information by email about our new products and services

To keep you up to date. We only send this with your permission.

Fraud prevention and detection

To prevent and detect fraud against either you or Sundried


3) Your payment information

This means your card’s security/CVV code, this is not information that we store.

How we use your payment information


Take payment, and give refunds

We’ve got to do this to perform our contract with you.

Fraud prevention and detection

To prevent and detect fraud against either you or Sundried.

4) Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items


Sell you products

We’ve got to do this to perform our contract with you.

Provide customer service and support, and handle returns

We’ve got to do this to perform our contract with you.

Finding out what you, and other customers, like.

To ensure we are giving you what you want, and to stay ahead of the competition


If you are taking part in an event organised by Sundried we may collect further information.



Date of Birth

So we can group your results into age groups. And to provide information, if required, to medical staff in the event of an emergency


If you are part of a group or club your results will be published

Emergency Contact Details / Medical Details

As a condition of entry to Sundried events, competitors agree to their personal and medical details being released by the medical team to the event organisers to inform next of kin and statutory authorities in the event of a medical emergency.

Swim Time

This is collected so we can categorise your start place

Interesting Facts

Fun information that is passed to the DJ / announcer as you cross the finish line


This is used for safety planning and may also be used for marketing


Users may, however, visit our site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information. 

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


We also engage in online advertising, this is so you are up to date with what we are doing and so you can see our products.

These adverts are targeting to you when you are on other websites and apps. We do this using a variety of digital marketing networks.

The ads you see will be based on information we hold about you or your previous use of Sundried (for example, search history and previous orders) or previous Sundried ads you have interacted with.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Your Rights

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

Changes to this privacy policy

Sundried Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at